Beauty as Power. Photo projects of the magazines Vogue, GQ, Tatler, Glamour, Condé Nast Traveller, Allure, AD

Alexander Liberman, a big artist and a great leader of the Condé Nast Publishing House editorial office, said once that fashion photography is not the photography of clothes, it is the photography of a woman. And the photography of beauty, that is. The best fashion sessions allow not only to study the evolution in the length of the dress, the height of heels and the canons of the female body, but also society mores, the art history, architectural achievements, and environmental victories. Condé Nast journals had a remarkable ability to represent time in sensuous forms. And they knew how to create the style of life with magic magnetism. Going through the pages of Vogue, Glamour, GQ, Condé Nast Traveller, Allure, their readers went dreaming. They dreamt to try this dangerous, fatal image of a supermodel, to find themselves on the roof of a New York skyscraper, to paint their lips seductive crimson, to offer these crimson lips to a superhero, to don a tail-coat on a naked body, to travel to the ocean shore, to forget everything and everybody...

This magic is the power of beauty used in the title of this display. This magic was created by the best photographers and the best stylists. Sometimes it looks like an incident of luck caught by the lens. Don’t believe it. Long hours of careful preparation, the work of a large team, the fantasy and efforts of people of enormous talent are behind every incident of this kind. The power of the beauty is the power of professionals. And if this power is capable of pretending to be nature, it means that they brilliantly tackled their task.